Welcome to the madness that is marketing in education!
As I have traversed this world for the past 20 years, I’ve quickly come to realise there really aren’t many resources out there for those of us thrust into this scene.
This website hopes to impart some of the knowledge I’ve gathered on my travels and take away some of the myths and hurdles you will no doubt feel are currently in your way. Please do have a look around!
- The Pillars
Running social media channels in a school offers a unique set of challenges when it comes to deciding what to post. Once you have staff on board (a few timely emails asking people to get in touch when they are doing interesting things helps introduce them to the concept), you will likely have a flurry… Read more: The Pillars - Persona’sThe heart of every social media campaign is driven by what marketers call “buyer personas.” You may think that as we are in education, this isn’t really applicable; nobody is “buying” anything from us. You would be mistaken. Indeed, schools have a quite varied and complicated audience, and it is well worth taking some time… Read more: Persona’s
- Safeguarding and GDPRWorking in education, safeguarding always has to be (and should be) at the forefront of everything we do. Marketing and social media are no exception to this; if anything, they introduce a huge risk to the school if they are not managed properly. Whilst looking at photos of students is lovely for parents and a… Read more: Safeguarding and GDPR
- Brand ConsistencyBrand consistency is the key to a professional-looking account. A professional-looking account is key to projecting that you know what you’re doing and, in turn, so does the school! Logo It is likely you have a school logo; I know of only one school in our local area that doesn’t and, yes, it bugs me!… Read more: Brand Consistency
- Where do you start?So you’ve been tasked with running your school’s social media accounts; now what? First things first: let’s take stock of what is in place already. If you’re starting completely from scratch, happy days! Skip to the good part! It’s likely that you are inheriting social media accounts that have already been set up and perhaps… Read more: Where do you start?