{"id":6,"date":"2026-02-16T15:19:25","date_gmt":"2026-02-16T15:19:25","guid":{"rendered":"https:\/\/edumedia.simpleassolutions.co.uk\/?page_id=6"},"modified":"2026-02-17T11:56:41","modified_gmt":"2026-02-17T11:56:41","slug":"welcome","status":"publish","type":"page","link":"https:\/\/edumedia.simpleassolutions.co.uk\/","title":{"rendered":"Welcome"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 0%,rgb(221,244,238) 50%,rgb(166,227,231) 100%);grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-scaled.jpeg\" alt=\"Coffee Cup\" class=\"wp-image-44 size-full\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-scaled.jpeg 2560w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-300x300.jpeg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-1024x1024.jpeg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-150x150.jpeg 150w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-768x768.jpeg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-1536x1536.jpeg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/20170816_113449-01-2048x2048.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Welcome to the madness that is marketing in education! <\/strong><\/p>\n\n\n\n<p>As I have traversed this world for the past 20 years, I\u2019ve quickly come to realise there really aren\u2019t many resources out there for those of us thrust into this scene. <\/p>\n\n\n\n<p>This website hopes to impart some of the knowledge I\u2019ve gathered on my travels and take away some of the myths and hurdles you will no doubt feel are currently in your way. Please do have a look around!<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/20\/the-pillars\/\" aria-label=\"The Pillars\"><img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bringing branding together\" style=\"\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-300x128.jpg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-768x328.jpg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1536x655.jpg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/20\/the-pillars\/\">The Pillars<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Running social media channels in a school offers a unique set of challenges when it comes to deciding what to post. Once you have staff on board (a few timely emails asking people to get in touch when they are doing interesting things helps introduce them to the concept), you will likely have a flurry\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/20\/the-pillars\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: The Pillars<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/18\/personas\/\" aria-label=\"Persona&#8217;s\"><img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bringing branding together\" style=\"\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-300x128.jpg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-768x328.jpg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1536x655.jpg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/18\/personas\/\">Persona&#8217;s<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The heart of every social media campaign is driven by what marketers call &#8220;buyer personas.&#8221; You may think that as we are in education, this isn\u2019t really applicable; nobody is &#8220;buying&#8221; anything from us. You would be mistaken. Indeed, schools have a quite varied and complicated audience, and it is well worth taking some time\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/18\/personas\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Persona&#8217;s<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/17\/safeguarding-and-gdpr\/\" aria-label=\"Safeguarding and GDPR\"><img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bringing branding together\" style=\"\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-300x128.jpg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-768x328.jpg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1536x655.jpg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/17\/safeguarding-and-gdpr\/\">Safeguarding and GDPR<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Working in education, safeguarding always has to be (and should be) at the forefront of everything we do. Marketing and social media are no exception to this; if anything, they introduce a huge risk to the school if they are not managed properly. Whilst looking at photos of students is lovely for parents and a\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/17\/safeguarding-and-gdpr\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Safeguarding and GDPR<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/brand-consistency\/\" aria-label=\"Brand Consistency\"><img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bringing branding together\" style=\"\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-300x128.jpg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-768x328.jpg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1536x655.jpg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/brand-consistency\/\">Brand Consistency<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Brand consistency is the key to a professional-looking account. A professional-looking account is key to projecting that you know what you\u2019re doing and, in turn, so does the school! Logo&nbsp; It is likely you have a school logo; I know of only one school in our local area that doesn\u2019t and, yes, it bugs me!\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/brand-consistency\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Brand Consistency<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><a href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/where-do-you-start\/\" aria-label=\"Where do you start?\"><img decoding=\"async\" width=\"800\" height=\"341\" src=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bringing branding together\" style=\"\" srcset=\"https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1024x437.jpg 1024w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-300x128.jpg 300w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-768x328.jpg 768w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920-1536x655.jpg 1536w, https:\/\/edumedia.simpleassolutions.co.uk\/wp-content\/uploads\/2026\/02\/Social-media-3758364_1920.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/where-do-you-start\/\">Where do you start?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">So you\u2019ve been tasked with running your school\u2019s social media accounts; now what? First things first: let\u2019s take stock of what is in place already. If you\u2019re starting completely from scratch, happy days! Skip to the good part! It\u2019s likely that you are inheriting social media accounts that have already been set up and perhaps\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/2026\/02\/16\/where-do-you-start\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Where do you start?<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Welcome to the madness that is marketing in education!<\/p>\n","protected":false},"author":1,"featured_media":44,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":15,"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/pages\/6\/revisions\/87"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/edumedia.simpleassolutions.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}